The Routledge companion to strategic marketing
| Other Authors: | Schlegelmilch, Bodo B., Winer, Russell S. |
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| Series: |
Routledge companions
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (480 pages): text file, PDF. |
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| ISBN: |
9781351038669 (electronic book) |