APA Citation

Schlegelmilch, B. B., & Winer, R. S. The Routledge companion to strategic marketing.

Chicago Style Citation

Schlegelmilch, Bodo B., and Russell S. Winer. The Routledge Companion to Strategic Marketing.

MLA Citation

Schlegelmilch, Bodo B., and Russell S. Winer. The Routledge Companion to Strategic Marketing.

Warning: These citations may not always be 100% accurate.