Marketing 5.0 : technology for humanity

Main Author: Kotler, Philip
Other Authors: Kartajaya, Hermawan, Setiawan, Iwan
Subjects:
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020 |a 9781119668510 (hardback)  
090 0 0 |a HF5415   |b .K68 2021 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing 5.0 :   |b technology for humanity   |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
264 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2021. 
300 |a x, 206 pages. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Marketing  
650 0 |a Technology  
700 1 |a Kartajaya, Hermawan  
700 1 |a Setiawan, Iwan  
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a SBS0000576  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a SBS0001389  |b BOK  |c OPEN SHELF  |e Selangor Business School