APA Citation

Kim, W. C., & Mauborgne, R. Blue ocean strategy: How to create uncontested market space and make the competition irrelevant.

Chicago Style Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

MLA Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

Warning: These citations may not always be 100% accurate.