Blue ocean shift : beyond competing :

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Subjects:
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090 0 0 |a HF5415.153   |b .K66 2017 
100 1 |a Kim, W. Chan  
245 1 0 |a Blue ocean shift :   |b beyond competing :   |b beyond competing :   |b proven steps to inspire confidence and seize new growth   |c W. Chan Kim, Renee Mauborgne. 
264 |a New York:   |b Hachette Books,   |c 2017. 
300 |a xi, 322 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a New products  
650 0 |a Market segmentation  
700 1 |a Mauborgne, Renee  
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a SBS0000407  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a SBS0000408  |b BOK  |c OPEN SHELF  |e Selangor Business School 
999 |a SBS0000529  |b BOK  |c OPEN SHELF  |e Selangor Business School