APA Citation

Kim, W. C., & Mauborgne, R. Blue ocean shift: Beyond competing.

Chicago Style Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Shift: Beyond Competing.

MLA Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Shift: Beyond Competing.

Warning: These citations may not always be 100% accurate.