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| LEADER |
01118cam a2200277 7i4500 |
| 001 |
0000067814 |
| 005 |
20250515090000.0 |
| 020 |
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|a 9781633692879 (hardback)
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| 020 |
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|a 9781625274496 (hardback)
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| 090 |
0 |
0 |
|a HF5415.153
|b .K66 2015
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| 100 |
1 |
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|a Kim, W. Chan
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| 245 |
1 |
0 |
|a Blue ocean strategy :
|b how to create uncontested market space and make the competition irrelevant
|c W. Chan Kim, Renee Mauborgne.
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| 264 |
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|a Boston, Massachuetts:
|b Harvard Business Review Press,
|c 2015.
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| 300 |
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|a 287 pages:
|b 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 650 |
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|a Market segmentation
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| 650 |
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|a New products
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| 700 |
1 |
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|a Mauborgne, Renee
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| 999 |
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|a SBS0000403
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a SBS0000404
|b BOK
|c OPEN SHELF
|e Selangor Business School
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| 999 |
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|a SBS0000405
|b BOK
|c OPEN SHELF
|e Selangor Business School
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| 999 |
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|a SBS0000406
|b BOK
|c OPEN SHELF
|e Selangor Business School
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| 999 |
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|a SBS0000410
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a SBS0000411
|b BOK
|c OPEN SHELF
|e Selangor Business School
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