Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne, Renee |
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
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| Physical Description: |
287 pages: 24 cm. |
| ISBN: |
9781633692879 (hardback) 9781625274496 (hardback) |