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| LEADER |
00985cam a2200241 7i4500 |
| 001 |
0000067651 |
| 005 |
20220330090000.0 |
| 020 |
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|a 9781119362418 (paperback)
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .S24 2017
|
| 100 |
1 |
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|a Scott, David Meerman
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| 245 |
1 |
4 |
|a The new rules of marketing & PR :
|b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
|c David Meerman Scott.
|
| 246 |
3 |
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|a New rules of marketing and public relations.
|
| 264 |
|
|
|a Hoboken, New Jersey:
|b John Wiley & Sons,
|c 2017.
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| 300 |
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|a xxi, 426 pages;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
|
|a volume
|2 rdacarrier
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| 650 |
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0 |
|a Internet in public relations
|
| 650 |
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0 |
|a Internet marketing
|
| 997 |
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|a Selangor Business School
|
| 998 |
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|a Business Administration, Master
|
| 999 |
|
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|a SBS0000213
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
|
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|a SBS0000214
|b BOK
|c OPEN SHELF
|e Selangor Business School
|
