Do good : embracing brand citizenship to fuel both purpose and profit

Main Author: Thompson, Anne Bahr
Subjects:
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005 20220329090000.0
020 |a 9780814438398 (hardback)  
090 0 0 |a HD60   |b .T82 2018 
100 1 |a Thompson, Anne Bahr  
245 1 0 |a Do good :   |b embracing brand citizenship to fuel both purpose and profit   |c Anne Bahr Thompson. 
264 |a New York, NY:   |b AMACOM, American Management Association,   |c 2018. 
300 |a vii, 294 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 0 |a Social responsibility of business  
650 0 |a Citizenship  
650 0 |a Branding (Marketing)  
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a SBS0000127  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a SBS0000128  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya