Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments

Main Author: Kreutzer, Ralf
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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001 0000067301
005 20220323090000.0
020 |a 9783030138226  
020 |a 9783030138233 (electronic book)  
090 0 0 |a HF5415.13   |b .K73 2019 
100 1 |a Kreutzer, Ralf  
245 1 0 |a Toolbox for marketing and management :   |b creative concepts, forecasting methods, and analytical instruments   |c Ralf T. Kreutzer. 
264 |a Cham:   |b Springer,   |c 2019. 
300 |a 1 online resource (xix, 260 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Marketing --   |x Management  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0011905  |b EBOOK  |c EBOOK  |e Electronic resources