Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments

Main Author: Kreutzer, Ralf
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xix, 260 pages): text file, PDF.
ISBN: 9783030138226
9783030138233 (electronic book)