Consumer behaviour and the arts : a marketing perspective

Other Authors: Colbert, Francois, Astous, Alain d
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xvii, 139 pages): text file, PDF.
ISBN: 9780367207281 (hbk)
9780367207304 (pbk)
9780429263118 (electronic book)