LEADER 01168cam a2200301 7i4500
001 0000067017
005 20220310090000.0
020 |a 9781315796789 (electronic book)  
090 0 0 |a HF5415.1255   |b .R248 2016 
245 0 4 |a The Routledge companion to contemporary brand management   |c edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson. 
264 |a Abingdon, Oxon:   |b Routledge,   |c 2016. 
300 |a 1 online resource (xxxii, 583 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Routledge companions in business, managementand accounting 
650 0 |a Branding (Marketing) --   |x Management  
650 0 |a Communication in marketing  
650 0 |a Internet marketing  
650 0 |a Social responsibility of business  
655 0 |a Electronic books 
700 1 |a Dall'Olmo Riley, Francesca  
700 1 |a Singh, Jaywant  
700 1 |a Blankson, Charles  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0011493  |b EBOOK  |c EBOOK  |e Electronic resources