Description: The Routledge companion to contemporary brand management

Other Authors:	Dall'Olmo Riley, Francesca, Singh, Jaywant, Blankson, Charles
Series:	Routledge companions in business, managementand accounting
Subjects:	Branding (Marketing) -- > Management Communication in marketing Internet marketing Social responsibility of business Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

Physical Description:	1 online resource (xxxii, 583 pages): text file, PDF.
ISBN:	9781315796789 (electronic book)