Marketing management

Main Author: Kotler, Philip
Edition: Global edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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001 0000066088
005 20220330090000.0
020 |a 9781292092713 (electronic book)  
020 |a 9781292092621  
090 0 0 |a HF5415.13   |b .K68 2016 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing management   |c Philip Kotler, Kevin Lane Keller. 
250 |a Global edition. 
264 |a Boston:   |b Pearson,   |c 2016. 
300 |a 1 online resource (136 pages):   |b colour illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Marketing --   |x Management --   |z Europe  
650 0 |a Marketing --   |x Management  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a EBO0010772  |b EBOOK  |c EBOOK  |e Electronic resources