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|a Hair, Joseph F
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|a Essentials of marketing research
|c Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison.
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|a Fifth edition.
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|a New York:
|b McGraw-Hill Education,
|c 2020.
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|a Ortinau, David J
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|u http://library.unisel.edu.my/web/guest/mylibrary
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