Essentials of marketing research

Main Author: Hair, Joseph F
Other Authors: Harrison, Dana E, Ortinau, David J
Edition: Fifth edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource xx, (428 pages): text file, PDF.
ISBN: 9781260511765 (electronic book)
9781260260465 (paperback)