APA Citation

Hair, J. F., Harrison, D. E., & Ortinau, D. J. Essentials of marketing research (Fifth edition.).

Chicago Style Citation

Hair, Joseph F., Dana E. Harrison, and David J. Ortinau. Essentials of Marketing Research. Fifth edition.

MLA Citation

Hair, Joseph F., Dana E. Harrison, and David J. Ortinau. Essentials of Marketing Research. Fifth edition.

Warning: These citations may not always be 100% accurate.