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Key marketing metrics : the 50+ metrics every manager needs to know

Main Author:	Farris, Paul W
Other Authors:	Bendle, Neil T, Pfeifer, Philip E, Reibstein, David J
Edition:	Second edition.
Subjects:	Marketing research Marketing -- > Mathematical models Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

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