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| LEADER |
01085cam a2200289 7i4500 |
| 001 |
0000065767 |
| 005 |
20220120090000.0 |
| 020 |
|
|
|a 9781292212470
|
| 020 |
|
|
|a 9781292212487 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.2
|b .F37 2017
|
| 100 |
1 |
|
|a Farris, Paul W
|
| 245 |
1 |
0 |
|a Key marketing metrics :
|b the 50+ metrics every manager needs to know
|c Paul W Farris, Neil T. Bendle, Philip E. Pfeifer, David J. Reibstein.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
|
|a United Kingdom:
|b Pearson Education Limited,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (xiv, 422 pages):
|b iullustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
0 |
0 |
|a Marketing research
|
| 650 |
0 |
0 |
|a Marketing --
|x Mathematical models
|
| 655 |
0 |
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Bendle, Neil T
|
| 700 |
1 |
|
|a Pfeifer, Philip E
|
| 700 |
1 |
|
|a Reibstein, David J
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 999 |
|
|
|a EBO0010428
|b EBOOK
|c EBOOK
|e Electronic resources
|
