Key marketing metrics : the 50+ metrics every manager needs to know
| Main Author: | Farris, Paul W |
|---|---|
| Other Authors: | Bendle, Neil T, Pfeifer, Philip E, Reibstein, David J |
| Edition: | Second edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xiv, 422 pages): iullustrations, text file, PDF. |
|---|---|
| ISBN: |
9781292212470 9781292212487 (electronic book) |