APA Citation
Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. Key marketing metrics: The 50+ metrics every manager needs to know (Second edition.).
Chicago Style CitationFarris, Paul W., Neil T. Bendle, Philip E. Pfeifer, and David J. Reibstein. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Second edition.
MLA CitationFarris, Paul W., Neil T. Bendle, Philip E. Pfeifer, and David J. Reibstein. Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know. Second edition.
Warning: These citations may not always be 100% accurate.