Holdings: Key marketing metrics :

Main Author:	Farris, Paul W
Other Authors:	Bendle, Neil T, Pfeifer, Philip E, Reibstein, David J
Edition:	Second edition.
Subjects:	Marketing research Marketing -- > Mathematical models Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

Accession No	Item Category	SMD	Status	Notes

EBO0010428

EBOOK

AVAILABLE