Entrepreneurial marketing : how to develop customer demand

Main Author: Nijssen, Edwin Jacob
Edition: Third edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 01025cam a2200277 7i4500
001 0000065685
005 20220114090000.0
020 |a 9781003010197 (electronic book)  
020 |a 9780367445324 (paperback)  
020 |a 9780367445317 (hardback)  
090 0 0 |a HF5415.153   |b .N52 2022 
100 1 |a Nijssen, Edwin Jacob  
245 1 0 |a Entrepreneurial marketing :   |b how to develop customer demand   |c Edwin J. Nijssen. 
250 |a Third edition. 
264 |a London ; New York:   |b Routledge/Taylor & Francis Group,   |c 2022. 
300 |a 1 online resource (xiv, 163 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a New products --   |x Marketing  
650 0 0 |a Marketing --   |x Management  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0010323  |b EBOOK  |c EBOOK  |e Electronic resources