Entrepreneurial marketing : how to develop customer demand

Main Author: Nijssen, Edwin Jacob
Edition: Third edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xiv, 163 pages): illustrations, text file, PDF.
ISBN: 9781003010197 (electronic book)
9780367445324 (paperback)
9780367445317 (hardback)