M-commerce : experiencing the phygital retail

Other Authors: Duhan, Punita, Singh, Anurag
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xxvi, 409 pages): illustrations, text file, PDF.
ISBN: 9780429487736 (electronic book)
9781771887144 (hardcover)