Storytelling and market research : a practical user guide
| Main Author: | John, C. Frederic |
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xi, 186 pages): text file, PDF. |
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| ISBN: |
9781003202516 (electronic book) 9781032064857 (pbk) 9781032064871 (hbk) |