Congruency, expectations and consumer behavior in digital environments

Main Author: Nimmermann, Frederic
Series: Handel und internationales marketing
Retailing and international marketing
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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090 0 0 |a HF5415.32   |b .N56 2020 
100 1 |a Nimmermann, Frederic  
245 1 0 |a Congruency, expectations and consumer behavior in digital environments   |c Frederic Nimmermann. 
264 |a Wiesbaden, Germany:   |b Springer Gabler,   |c 2020. 
300 |a 1 online resource (xi, 213 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
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338 |a online resource  |2 rdacarrier 
490 0 |a Handel und internationales marketing 
490 0 |a Retailing and international marketing 
650 0 |a Consumer behavior  
655 0 |a Electronic books 
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997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009825  |b EBOOK  |c EBOOK  |e Electronic resources