Congruency, expectations and consumer behavior in digital environments
| Main Author: | Nimmermann, Frederic |
|---|---|
| Series: |
Handel und internationales marketing
Retailing and international marketing |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xi, 213 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783658284213 (electronic book) |