APA Citation

Kerin, R. A., Rudelius, W., & Hartley, S. W. Marketing (Twelfth edition.).

Chicago Style Citation

Kerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. Twelfth edition.

MLA Citation

Kerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. Twelfth edition.

Warning: These citations may not always be 100% accurate.