APA Citation
Kerin, R. A., Rudelius, W., & Hartley, S. W. Marketing (Twelfth edition.).
Chicago Style CitationKerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. Twelfth edition.
MLA CitationKerin, Roger A., William Rudelius, and Steven William Hartley. Marketing. Twelfth edition.
Warning: These citations may not always be 100% accurate.