Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing

Main Author: Schonhoff, Alejandro-Marcel
Series: Business to business marketing
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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090 0 0 |a HF5415   |b .S36 2014 
100 1 |a Schonhoff, Alejandro-Marcel  
245 1 0 |a Does multi-stage marketing pay? :   |b creating competitive advantages through multi-stage marketing   |c Alejandro-Marcel Schonhoff. 
264 |a Wiesbaden:   |b Springer Gabler,   |c 2014. 
300 |a 1 online resource (xiv, 283 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
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338 |a online resource  |2 rdacarrier 
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997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009050  |b EBOOK  |c EBOOK  |e Electronic resources