Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
| Main Author: | Schonhoff, Alejandro-Marcel |
|---|---|
| Series: |
Business to business marketing
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xiv, 283 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783658055592 (electronic book) |