Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less

Main Author: Pulizzi, Joe
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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001 0000064553
005 20211214090000.0
020 |a 9780071819916 (electronic book)  
090 0 0 |a HF5415   |b .P85 2014 
100 1 |a Pulizzi, Joe  
245 1 0 |a Epic content marketing :   |b how to tell a different story, break through the clutter, and win more customers by marketing less   |c Joe Pulizzi. 
264 |a New York:   |b McGraw-Hill Education,   |c 2014. 
300 |a 1 online resource (xviii, 331 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Target marketing  
650 0 |a Marketing --   |x Social aspects  
650 0 |a Internet marketing  
650 0 |a Social media  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009049  |b EBOOK  |c EBOOK  |e Electronic resources