The effectiveness of sports sponsorship on consumer behavior in the Klang Valley
by: Suhana Jaido Rasid
Published: (2004)
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
| Main Author: | Lucas, Christian |
|---|---|
| Other Authors: | Woisetschlager, David M. |
| Series: |
Applied marketing science / Angewandte marketingforschung
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |