http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Sponsor- and country-related predictors of sponsorship effectiveness
sponsorship in a national and international environment
1 online resource (xix, 185 pages ): illustrations, text file, PDF.
Christian Lucas ; with a foreword by Prof. Dr. David M. Woisetschlager.
Applied marketing science / Angewandte marketingforschung