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| LEADER |
01067cam a2200253 7i4500 |
| 001 |
0000064550 |
| 005 |
20211214090000.0 |
| 020 |
|
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|a 9783658076849 (electronic book)
|
| 090 |
0 |
0 |
|a HD59.35
|b .L88 2015
|
| 100 |
1 |
|
|a Lucas, Christian
|
| 245 |
1 |
0 |
|a Sponsor- and country-related predictors of sponsorship effectiveness :
|b sponsorship in a national and international environment
|c Christian Lucas ; with a foreword by Prof. Dr. David M. Woisetschlager.
|
| 264 |
|
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|a Wiesbaden:
|b Springer Gabler,
|c 2015.
|
| 300 |
|
|
|a 1 online resource (xix, 185 pages ):
|b illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 490 |
0 |
|
|a Applied marketing science / Angewandte marketingforschung
|
| 650 |
|
0 |
|a Corporate sponsorship
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Woisetschlager, David M.
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
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|a EBO0009046
|b EBOOK
|c EBOOK
|e Electronic resources
|
