Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
| Main Author: | Lucas, Christian |
|---|---|
| Other Authors: | Woisetschlager, David M. |
| Series: |
Applied marketing science / Angewandte marketingforschung
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xix, 185 pages ): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783658076849 (electronic book) |