LEADER 00989cam a2200265 7i4500
001 0000064544
005 20211214090000.0
020 |a 9781466662339 (electronic book)  
090 0 0 |a HF5415.13   |b .S85 2014 
245 0 0 |a Strategic marketing in fragile economic conditions   |c Irene Samanta, editor. 
264 |a Hershey, PA:   |b IGI Global,   |c 2014. 
300 |a 1 online resource (xxi, 322 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Advances in marketing, customer relationship management, and e-services(AMCRMES) book series 
650 0 |a Financial crises  
650 0 |a Consumer confidence  
650 0 |a Marketing --   |x Management  
655 0 |a Electronic books 
700 1 |a Samanta, Irene  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009040  |b EBOOK  |c EBOOK  |e Electronic resources