MKTG : principles of marketing

Other Authors: Lamb, Charles W.
Edition: Fourth Canadian edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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001 0000064537
005 20211213090000.0
020 |a 9780176723682 (electronic book)  
090 0 0 |a HF5415   |b .M59 2019 
245 0 0 |a MKTG :   |b principles of marketing   |c by Charles W. Lamb [and five others]. 
250 |a Fourth Canadian edition. 
264 |a Toronto:   |b Nelson Education,   |c 2019. 
300 |a 1 online resource (xi, 406 pages):   |b colour illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing  
650 0 |a Marketing --   |x Management  
655 0 |a Electronic books 
700 1 |a Lamb, Charles W.  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009033  |b EBOOK  |c EBOOK  |e Electronic resources