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| LEADER |
01044cam a2200277 7i4500 |
| 001 |
0000064535 |
| 005 |
20211213090000.0 |
| 020 |
|
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|a 9781606499856 (electronic book)
|
| 090 |
0 |
0 |
|a HM1221
|b .M54 2010
|
| 100 |
1 |
|
|a Michaelson, David
|
| 245 |
1 |
2 |
|a A professional and practitioner's guide to public relations research, measurement, and evaluation
|c David Michaelson and Don W. Stacks.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
|
|a New York, NY:
|b Business Expert Press,
|c 2010.
|
| 300 |
|
|
|a 1 online resource (xii, 271 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 490 |
0 |
|
|a Public relations collection
|
| 650 |
|
0 |
|a Public relations --
|x Research
|
| 650 |
|
0 |
|a Public relations --
|x Evaluation
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Stacks, Don W.
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
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|a Marketing, Degree
|
| 999 |
|
|
|a EBO0009031
|b EBOOK
|c EBOOK
|e Electronic resources
|
