A professional and practitioner's guide to public relations research, measurement, and evaluation

Main Author: Michaelson, David
Other Authors: Stacks, Don W.
Edition: Second edition.
Series: Public relations collection
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xii, 271 pages): text file, PDF.
ISBN: 9781606499856 (electronic book)