Surprise! : the secret to customer loyalty in the service sector

Main Author: Magnini, Vincent P
Series: Marketing strategy collection
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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090 0 0 |a HF5415.5   |b .M34 2015 
100 1 |a Magnini, Vincent P  
245 1 0 |a Surprise! :   |b the secret to customer loyalty in the service sector   |c Vincent P. Magnini. 
264 |a New York, NY:   |b Business Expert Press,   |c 2015. 
300 |a 1 online resource (122 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Marketing strategy collection 
650 0 |a Customer relations  
650 0 |a Service industries --   |x Customer services  
650 0 |a Surprise  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009028  |b EBOOK  |c EBOOK  |e Electronic resources