Fashion marketing : influencing consumer choice and loyalty with fashion products

Main Author: Le Bon, Caroline
Series: Consumer behavior collection
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 00959cam a2200265 7i4500
001 0000064519
005 20211210090000.0
020 |a 9781606499054 (electronic book)  
090 0 0 |a HD9940.A2   |b L43 2015 
100 1 |a Le Bon, Caroline  
245 1 0 |a Fashion marketing :   |b influencing consumer choice and loyalty with fashion products   |c Caroline Le Bon. 
264 |a New York, NY:   |b Business Expert Press,   |c 2015. 
300 |a 1 online resource (124 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Consumer behavior collection 
650 0 |a Fashion  
650 0 |a Fashion merchandising  
650 0 |a Customer loyalty  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0009003  |b EBOOK  |c EBOOK  |e Electronic resources