APA Citation

Lowenstein, M. W. Customers inside, customers outside: Designing and succeeding with enterprise customer-centricity concepts, practices, and applications.

Chicago Style Citation

Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-centricity Concepts, Practices, and Applications.

MLA Citation

Lowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-centricity Concepts, Practices, and Applications.

Warning: These citations may not always be 100% accurate.