Preview: Principles of marketing engineering and analytics

Main Author:	Lilien, Gary L
Other Authors:	Rangaswamy, Arvind, De Bruyn, Arnaud
Edition:	Third edition.
Subjects:	Marketing -- > Decision making -- > Data processing Marketing -- > Data processing Marketing -- > Decision making -- > Mathematical models Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary