LEADER 01155cam a2200289 7i4500
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005 20211210090000.0
020 |a 9780985764821 (electronic book)  
090 0 0 |a HF5415.12   |b .L55 2017 
100 1 |a Lilien, Gary L  
245 1 0 |a Principles of marketing engineering and analytics   |c Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. 
250 |a Third edition. 
264 |a State College, PA:   |b DecisionPro, Inc,   |c 2017. 
300 |a 1 online resource (xvi, 305 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing --   |x Decision making --   |x Data processing  
650 0 |a Marketing --   |x Data processing  
650 0 |a Marketing --   |x Decision making --   |x Mathematical models  
655 0 |a Electronic books 
700 1 |a Rangaswamy, Arvind  
700 1 |a De Bruyn, Arnaud  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Engineering & Life Sciences, Faculty  |b Engineering, Department 
998 |a Mechanical Engineering, Degree 
999 |a EBO0009001  |b EBOOK  |c EBOOK  |e Electronic resources