Principles of marketing engineering and analytics
| Main Author: | Lilien, Gary L |
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| Other Authors: | Rangaswamy, Arvind, De Bruyn, Arnaud |
| Edition: | Third edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xvi, 305 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9780985764821 (electronic book) |