APA Citation

Lilien, G. L., Rangaswamy, A., & De Bruyn, A. Principles of marketing engineering and analytics (Third edition.).

Chicago Style Citation

Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering and Analytics. Third edition.

MLA Citation

Lilien, Gary L., Arvind Rangaswamy, and Arnaud De Bruyn. Principles of Marketing Engineering and Analytics. Third edition.

Warning: These citations may not always be 100% accurate.