APA Citation

Kerin, R. A., & Hartley, S. W. Marketing: The core (6th edition.).

Chicago Style Citation

Kerin, Roger A., and Steven William Hartley. Marketing: The Core. 6th edition.

MLA Citation

Kerin, Roger A., and Steven William Hartley. Marketing: The Core. 6th edition.

Warning: These citations may not always be 100% accurate.